Saudi Arabia’s Ministry of Commerce has introduced a special three-month discount season to support the retail sector and encourage consumer spending. The initiative provides commercial establishments and e-commerce businesses with an additional opportunity to offer promotional campaigns without affecting their annual allocation of permitted discount days.
According to a circular issued to the Federation of Saudi Chambers, the exceptional discount season will run from 1 August to 31 October 2026. During this period, businesses can launch promotional offers that are separate from the existing annual discount allowance, giving retailers greater flexibility to attract customers and boost sales.
Additional Opportunity for Retailers
The Ministry of Commerce confirmed that businesses can apply electronically for discount licenses through its official online platform. The system allows commercial establishments and online stores to easily obtain, print, and display the required permits for customers.
The ministry has encouraged retailers to make full use of the initiative while ensuring compliance with all regulations governing promotional campaigns. The Federation of Saudi Chambers has also called on private sector businesses to participate in the campaign to maximise benefits for both retailers and consumers.
Annual Discount Rules Remain Unchanged
Under Saudi Arabia’s current regulations, commercial establishments are permitted to conduct discount campaigns for up to 90 days each year, divided into a maximum of three separate promotional campaigns. Each license can cover up to 45 days for either full-store or partial discounts.
The Ministry clarified that the exceptional discount season will not be deducted from the existing annual 90-day limit. This means businesses can run additional promotional campaigns between 1 August and 31 October 2026 while retaining their full annual allocation of discount days.
The initiative is expected to strengthen retail activity, increase consumer confidence, and provide businesses with greater opportunities to drive sales during the three-month promotional period.
Source: https://gulfbusiness.com/en/2026/gadgets/apple-to-launch-upgrade-device-leasing-program-to-spur-sales/